Federal Govt Sacks Advertising Panel, Top Officials

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For approving “All Eyes on The Judiciary” billboards, which allegedly failed all vetting guidelines, the federal government has dissolved the Secretariat of the Advertising Standard Panel (ASP)

ASP is the Statutory Panel under the Council that is charged with the duty of ensuring that advertisements conform with the existing laws of the Federation and the Code of Advertising Ethics of the advertising profession.

In a statement issued yesterday, the director-general of the Advertising Regulatory Council of Nigeria (ARCON), Dr Olalekan Fadolapo, disclosed the dissolution of the Panel, adding that the Council has also suspended its Director and Deputy Director in charge of regulations to allow proper in-depth investigations into the matter.

He highlighted the grounds on which the advert failed vetting guidelines and therefore should not have been allowed.

“The attention of the Advertising Regulatory Council of Nigeria [ARCON) has been drawn to the ‘All Eyes on the Judiciary’ advertisements displayed on some billboards across the country. The concepts exposed were not approved by the Advertising Standards Panel, hence, the Council has directed that all the materials being exposed be brought down immediately and the violators sanctioned.

“The Advertising Standards Panel of the Council also erred in the approval of one of the concepts as the advertisement failed to vet guidelines on the following grounds:

“The cause forming the central theme of the campaign in the advertisement is a matter pending before the Presidential Election Petition Tribunal. Hence, it’s jus pendis.

“A matter being just pendis and awaiting judicial pronouncement is, by virtue of the Nigerian legal system, precluded from being a subject of public statement, debate, discussion, advertisement, etc.

“The advertisement is controversial and capable of instigating public unrest and breach of public peace.

“The advertisement is considered blackmail against the Nigerian Judiciary, the Presidential Election Petition Tribunal, and particularly the Honourable Justices of the Tribunal who are expected to discharge their judicial functions without fear or favour over a matter that is currently jus pendis.”

The Director-General said the Council will set up a committee to investigate the circumstances that led to the “erroneous approval” of one of the concepts of the advert and the breach of the vetting guidelines.

“Consequently, the Director and Deputy Director, Regulations have also been suspended. The suspension is to enable an unprejudiced investigation of the issue. The Advertising Standards Panel (ASP) Secretariat failing to diligently exercise its function as the gatekeeper of advertising, advertisement, and marketing communications is hereby dissolved,” he said.

The ‘All Eyes on the Judiciary’ narrative began as a social media campaign by the supporters of the presidential candidate of the Labour Party (LP) in the last February 2023 presidential election, Peter Obi, alleging that the judiciary plans to favour the incumbent President Bola Tinubu.

 

 

 

 

 

 

 

 

 

 

 

 

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