FG Unveils a Seven-year Plan to Become Africa’s Creative Capital


Shortly after her appointment, the newly appointed Minister of Art, Culture and Creative Economy, Hannatu Musawa, has unveiled a seven year strategic plan in an effort to make Nigeria the creative capital of the continent.

In a video message addressed to creative industries and other stakeholders at the Art and Tech district in Abuja, the minister said the seven year strategy, tagged “Destination 2030” is a national initiative designed to grow and improve the arts, culture and creative economy under one united vision.

The strategic plan also promises to deliver more jobs, more inbound visitors and more local opportunities that will enhance the development of all creative sectors in the country.

Hanatu said that in order to achieve this feat, the ministry has created a comprehensive eight-point plan that will deliver its collective vision for the creative sector.

Speaking about the plan, the minister said skills development will be prioritised through comprehensive training programmes to ensure all professionals are well-prepared to excel in their respective fields within the economy.

She also said that plans to fasttrack the improvement, creation and implementation of policy frameworks that will effectively stimulate an increase in revenue generation, job creation, and sustainable growth across the entire sector in the country are ongoing.

“A key part of that strategy is Intellectual Property Protection to safeguard the creations of artists and content creators; fostering innovation and creativity. Its implementation will be underpinned by a cohesive governance structure that will foster collaboration among government agencies, private sector entities, academia, and artists to drive the growth of the FMACC ecosystem.

“We will further support this collaborative structure by establishing a Creative Economy Advisory Council that will provide high-level strategic support to the Ministry. I look forward to working closely with the Ministry, departments, agencies and all other stakeholders to deliver our vision,” she assured.

Hanatu also pointed out that the Ministry is going to facilitate the creation of Public-Private partnerships that will stimulate investment in the creative economy and hasten the development of critical infrastructure, technology, and innovation centres in the country.

“In addition, it aims to leverage PPPs to catalyse private sector investment in FMACC; enhancing economic diversification and creating a favourable business environment,” she noted.

“Our plan has clear growth targets. Among those targets is our ambition to elevate the Nigerian industries, comprising Art, Culture & Creative industries to rank among the top 20 globally in terms of GDP contribution, wealth creation, employment, and poverty reduction in line with the agenda 2050,” she said.

In conclusion, the minister said going forward, through innovative strategies, technological integration, and enhanced market access, part of the Ministry’s target is to increase the value of sectoral outputs by 50 per cent in line with the 2021 to 2025 national development plan, and that the Ministry will prioritise infrastructural development aided by digital transformation to create an enabling business environment.












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