Nigerian Businessman, Obi Cubana Introduces New Car-Hailing Service To Rival Bolt, Uber, Others

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Obinna Iyiegbu, also known as Obi Cubana, has debuted “Enviable Transport”, a new e-hailing transport service, in Port Harcourt, the capital of Rivers State, South-South Nigeria. The entrepreneur and Cubana Group founder, claimed Enviable Travel was born out of concerns to close the gap in urban travel at a press conference and service launch event to introduce the service.

Port Harcourt, which has a population of over three million, is one of Nigeria’s most remarkable cities and has seen a significant metamorphosis, according to Obi Cubana. In light of this, the businessman claimed that in addition to making life meaningful, the development would boost the economy of this particular city, the garden city, and create new jobs. He claims that the project, which will eventually include Asaba, Enugu, and other states, is a game-changer because it is focused on local content. He added that drivers will be hired from the local area to empower young people and create opportunities.

“Again, while we are not competing with other foreign car-hailing service providers, we simply want to give Nigerians their car-hailing service because we believe in homegrown businesses and solutions, and we also believe in exporting Nigerian innovation abroad to earn foreign exchange for the country just as I have done with other products and in other sectors,” he said.

 

 

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