MTN Nigeria And Adbot Unite To Transform SME Digital Advertising


To bring in a new era of digital advertising solutions for small and medium-sized organizations (SMEs) over the MTN network, MTN Nigeria has partnered with Adbot, an inventive ad-tech startup.

This partnership aims to empower SMEs with an arsenal of digital marketing tools, providing them with the means to significantly boost their online presence. The focal point of this cooperation is the Thryve Google Ads Bundle, which boasts 1GB of data, a minimum of 10 website conversions, and 500 ad views on Google. This offering directly addresses one of the most pressing challenges faced by SMEs – the ability to tap into fresh markets.

The core objective here is to guide SMEs towards a more expansive and diverse audience.

The platform in question streamlines the process of managing Google ad campaign: making it accessible to business owners with straightforward inputs, encompassing aspects such as target location, keywords, and ad content.

Adbot’s system then takes these inputs, initiates campaigns, and harnesses the power of machine learning for ongoing optimisation. This results in enhanced click-through rates at a fraction of the usual costs. MTN and Adbot are ensuring that effective Google Ads are now a reality for businesses of all sizes in Nigeria.

Lynda Saint-Nwafor, Chief Enterprise Business Officer at MTN Nigeria, stresses the importance of SMEs in today’s digital landscape and how vital it is for them to establish a strong online presence. This partnership, she says, provides SMEs with the essential tools they need to thrive and succeed in a highly competitive business environment.

Michelle Geere, CEO of Adbot, is excited about the venture into Nigeria and working with the nation’s largest telecoms company to make their advertising tool accessible to over 40 Million MSMEs in the region. This initiative is poised to empower small businesses, helping them unlock new dimensions of success in the digital sphere. The future holds boundless possibilities as MTN and Adbot join forces.

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